Demand for the book has been high, despite the initial inability of the original publisher to reprint the text. The book has been broadly embraced by the professional and amateur magic community but initially met with negative reviews from the two major US trade publications MAGIC and Genii. His book Strong Magic focuses on practical presentational techniques for close-up magicians. The most recent book on his original routines was Lessons in Card Mastery. Ortiz is the author of books on gambling and magic. Ortiz later became a consultant to a number of casinos in the United States, Europe, Africa, UK and Australasia, and was a regular featured presenter for a succession of years at the World Gaming Congress in Nevada. Ortiz is a contemporary and close friend of the influential US coin magician, David Roth, and was initially mentored by the seminal British/US close-up performer, Derek Dingle. During that time, he initially supported himself playing blackjack (using card counting techniques) and as an instructor at Harry Lorayne's memory school in New York City. In 1974, he dropped out of NYU Law School and pursued card magic full-time. Ortiz was born and raised in New York City, where he had a keen interest in card tricks since childhood.
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